We believe that people spend most of their life outdoors. There are more people ‘out and about’ than even before. Longer distances traveled, traffic jams and thus more idle time to look around at branding. It is therefore our core business to helping brands to be seen.
Ride around town and observe which signs catch your eye. Note which ones don't. Then think the impression each sign gives you.
Remember that you never get a second chance to make a first impression. Your outdoor sign therefore is often the first thing a potential customer sees, so give this important marketing tool your best efforts.